Demand forecasting is the straightforward process of analyzing data and trends to ensure proper inventory and supplies are available. The goal of demand forecasting is to ensure that inventory is available to meet the demands of consumers. Without demand forecasting, the chance to introduce waste increases. The goal is to properly meet the demands of consumers.
Let’s look at some examples. As the holiday season approaches, data shows that some customers start shopping for toys in September. The goal of someone in the supply chain would be to ensure that products are on the shelf from September through December to meet all demands. At the end of the holiday season,the goal is to have an inventory that is not in excess of post-holiday season demand while also not selling out prematurely.
When demand forecasting is not carried out correctly, stores, factories, wholesalers, and distributors will have excess inventory that is no longer in demand. When products are no longer in demand, they go through liquidation or deep discounts. Discounts lead to lower margins and profits for some in the supply chain. On the other side of things, when companies are unable to meet demands, they lose potential revenue and business to competitors.
Demand forecasting loves data, which means the larger the sample sizes that you have, the more accurate your predictions will be. Your forecasting experts can make predictions for inventory and staffing needs year after year or even years in advance. Creating demand forecasts is a great way to ensure you’re managing production and inventory, minimizing costs, and managing internal quality data.